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Shayekh Munir

Lecturer at Bangladesh University of Textiles (BUTEX) Past: Padma polyCotton Knit Fabric's Ltd Studied at Bangladesh University of Textiles (BUTEX) Past: Dhaka College and Tejgaon Govt High School Lives in Dhaka, Bangladesh

Management and it's Functions

Management involves four basic activities—planning and decision making, organizing, leading, and controlling. Although there is a basic logic for describing these activities in this sequence (as indicated by the solid arrows), most managers engage in more than one activity at a time and often move back and forth between the activities in unpredictable ways (as shown by the dotted arrows).

Introduction to Marketing

Broadly defined, marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. In a narrower business context, marketing involves building profitable, value laden exchange relationships with customers. Hence, we define marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.