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Nature & Scope of Business | Part 03

Nature & Scope of Business | | Part 01 | | Part 02 | | Part 03 Nature & Scope of Business | Classification of Business Activities | Classification of Manufacturing industries Classification of Business Activities:  Business activities are undertaken to satisfy human wants by producing goods or rendering services. We may classify business activities on the basis of […]

Nature & Scope of Business | Part 02

Introduction to Marketing

Broadly defined, marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. In a narrower business context, marketing involves building profitable, value laden exchange relationships with customers. Hence, we define marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Nature & Scope of Business | Part 03